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- Discover the cult-classic eyeliner that will not budge. Rimmel London Exaggerate Eyeliner has always got you covered with a smooth, highly-pigmented formula that glides on easily. Create precise graphic looks or a classic feline flick that will last up to 16 hours. This smudge-proof and flake-proof eyeliner does it all. • Intense colour • Smudge-proof, flake-proof formula • Easy-to-use applicator for maximum control • Dermatologist & ophthalmologist tested